Ex-UKTV/Dave commissioners Iain Coyle and Joe McVey have launched new comedy content creation label Square Pears.
The new outfit is partnered with Nest Productions, with Derek Drennan and Stew Batt appointed as MDs and Marisa Erftemeijer as Head of Production.
The new label will create comedy and entertainment content for “brands, influencers and traditional broadcast media” and the pair will use their network of contacts in the broadcast world to “bring their expertise to a wide range of platforms.”
Joe McVey was most recently director of development for Jack Whitehall’s Jackpot Productions and Iain Coyle was previously Head of Comedy at UKTV/Dave.
Joe McVey, co-founder of Square Pears, says “I’m super excited to team up again with Iain because making people laugh is the best job in the world, I don’t care what billionaire nepo-babies claim. We’re really looking forward to bringing a funny and entertaining angle to different types of content and eating too many Colin the Caterpillars in brainstorms.”
Derek Drennan, Managing Director of Nest Productions, says “At Nest we go by the mantra to make good shows with good people. Joe and Iain are just that. They bring brilliant ideas, dedication to their craft, and a good dose of fun to everything they work on. And Colin the Caterpillar cakes are a fantastic bonus – other bug themed cakes are available. We can’t wait to help bring their style of funny and hugely entertaining shows to the screen. We all need to laugh, and these two really are the best in the business.”
Iain Coyle, co-founder of Square Pears, says “What Joe said and I’d like the to thank the good people at Nest for sorting out our back office because, frankly, Excel brings us both out in hives.”
Jon Creamer
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