Factual indie, Antidote Productions has appointed Martha Brass to its Board.
Most recently Ceo, International Operations for Endemol Shine Group, Brass has had executive roles at FremantleMedia, 19 Entertainment and Endemol/Endemol Shine. She takes up her role as Non Executive Chair this month.
Antidote was established by Leila Monks and Laura Jones in 2015, and its shows include BBC Three’s Professor Green: Suicide and Me; Professor Green: Hidden and Homeless; Gang Girls; Olly Alexander – Growing Up Gay; and Breaking into Prison as well as international content for National Geographic (YouTube
Revolution) and Blue Ant Media (Mysteries of the Mekong) . It is currently in production for both BBC One and Channel 4.
Martha Brass says: “Antidote is perfectly poised to take advantage of the growing appetite for the factual genre in the digital age. A broad range of programming – from specialist factual to factual entertainment – is in demand from viewers of all ages. In a very short space of time, Laura and Leila have proven their ability to tackle difficult and important subjects, to gain the trust of contributors and commissioners and to identify and develop talent that appeals to a young audience. The Antidote team is dynamic, passionate and diverse and I am delighted to be joining them.”
Laura Jones, co-Founder, Antidote says: “Martha has outstanding expertise in global content creation and distribution – it’s easy to see why she is regarded as a recognised leader in international television. She is a very exciting appointment for Antidote. Her commercial, international and leadership skills will play a key role in helping us move the company to the next stage of its development.”
Leila Monks, co-Founder, Antidote, adds: “Laura and I set up Antidote to bring a new voice into the marketplace – one that challenges stereotypes and changes people’s perceptions. Through repositioning existing talent, launching new faces and gaining tough access we feel we are living up to our name and the new films we have in the wings will further cement our position in this space. However growth is important to us and building on our domestic and international footprint is key whilst at the same time retaining Antidote’s quality stamp. Martha is exactly the right person to help us deliver on this ambition.”
In June 2017, the company were the first to receive investment from theEdge Creative Enterprise Fund, a move which saw an executive from Edge Investments join the board. Edge is represented by David Fisher.
For their latest commission, Antidote has secured access to a special rehab facility in Plymouth where substance mis-using mothers are given the chance to turn things around and prevent their kids from going into care. The film is for BBC Panorama, called Addicted: Last Chance Mums and airs this month. It is narrated by Maxine Peake.
Jon Creamer
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