EditShare has appointed Howard Twine to the role of director of software strategy. 


He returns to EditShare in the newly created role to drive the company’s overall solutions strategy, “leveraging emerging technologies and EditShare’s open architecture philosophy to expand technology partnerships and workflow options for production and post-production facilities, broadcasters and content creators everywhere.”


“It’s an exciting time for Howard to be re-joining EditShare. With the move towards more software-centric, IP-based workflows, we are facing some big changes in our industry,” said James Richings, managing director, EditShare. “Howard brings with him a vast amount of experience, and as director of software strategy, he will be a driving force in evolving EditShare software platforms and expanding technology partnerships to meet new market opportunities as well as EditShare customer needs. To meet the changing media landscape, Howard will expand workflow options and third-party integrations offered through EditShare’s award-winning media management solutions, including its flagship production asset management platform EditShare Flow. 


Twine said: “We’re facing progressive times in the industry and it’s clear EditShare is prepared for these changes. I’m thrilled to help guide the journey and take our production asset management solutions and workflow tools to the next level, while building new partnerships that complement and extend our customers options.”


Prior to re-joining EditShare, Twine held the role of Chief Operations Officer at Vidcheck, working on the UK DPP and other industry initiatives across the globe. In addition to his position at Vidcheck, he held strategic roles at Edifis, Leitch, Pro-Bel, SGL and TransMedia Dynamics. 


Staff Reporter

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