The TV Foundation- the charitable arm of the Edinburgh TV Festival is to launch a new interview podcast series SAY IT LOUD.

Conceived and hosted by columnist, writer and presenter Jackie Adedeji, the series features up-close interviews with emerging and established UK black creatives in the media industry and TV landscape.

The bi-weekly podcast is now playing on The Festival’s YouTube channel, and available to download and listen on Acast, Spotify and iTunes platforms.

Launching the first episode with the content creating trio behind online platform Wall of Comedy, newly rebranded to Wall of Entertainment – Percelle Ascott, Joivan Wade and Tafara Makopa, discuss their journey from YouTube to social media and TV, their influences, and thoughts on the UK’s creative industries.

With a first-look development deal with E4, the team’s formats include Questions with Yung Filly, Group Chat, Who’s Got Game and with latest additions including Tye Logan’s Grub Roulette, Move to Me and Does the Shoe Fit. The trio also most recently produced the emotional short film Joy, for charity Key4Life with the support of Universal Music UK, following on from executive producing 2018’s acclaimed three-part YouTube drama Shiro’s Story which Ascott and Wade starred in. Since its debut in 2015, the Wall of Entertainment platform across Facebook, Instagram and YouTube generates content resulting in over 3.6 billion views annually.

Future guests confirmed include stand-up comedian, writer and presenter Dane Baptiste

Host Jackie Adedeji shared: “I can’t believe The TV Foundation and Edinburgh TV Festival have let me run riot with a podcast where I get to talk to my favourite television black talent about their lives, and have fun around it. I have always wanted to hear a podcast that celebrates black culture, and the joy that surrounds it, and finally I get to navigate that conversation not just for me, but for everyone. It’s fun, it’s comedy, it’s unpredictable and it’s all things telly. It’s a great cocktail of what I like to call Black excellence, and if you don’t know what that is? you’re about to find out!”

Campbell Glennie, Managing Director of The Edinburgh TV Festival and TV Foundation, added:“We are blessed to have Jackie as part of our team and when we were discussing how we can best tell new stories from new perspectives, I knew instantly that Jackie’s celebratory vision was the way forward. We’re thrilled to launch SAY IT LOUD as a destination platform for Black creative talent in the TV industry. The Foundation is here to lift up, celebrate and showcase everyone and this series is a welcome addition to kick-start 2021.”

Jon Creamer