Dynamic Rentals is buying 100 units of the new Arri camera, the Alexa 35.

The sub rental company expects the majority of its customers to invest in the new camera.

With 70 Venice 2 cameras imminent and an inventory already containing 120 Venice & 120 Mini LF, the Alexa 35 order will take Dynamic’s owned inventory to over 400 cameras.

Chief Sales Officer Tom Jay Smith says: “Our inventory has been LF/FF focused, supporting the top end of the market. We were never big in the Alexa Mini, in fact that camera is older than Dynamic itself. This new camera is exactly what we’ve been waiting for and exactly what our customers have been waiting for.”

Dynamic founder and coo, Brandon Zachary believes that “with 17+ stops of dynamic range, 4.6k resolution and a new color science it’s going to be very popular. Its versatility will likely be attractive to all corners of the market.” The large order will allow Dynamic to supply customers when there’s additional demand with seasonal peaks.




Pippa Considine

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