Salford facility dock10 has invested in 15 Sony HDC-3500 4K cameras as it future-proofs its infrastructure for increased 4K/UHD output. The investment, made through Sony Specialist Dealer, ES Broadcast forms part of a £5 million technology investment plan to upgrade dock10 studios, post-production facilities, media storage platforms and the network that supports MediaCityUK.
Commenting on the investment, John O’Shaunessy, Head of Technology Operations at dock10, said: “In seven years since we opened dock10, we have grown into a thriving creative community and powerful regional cluster. Innovative technology has always been part of the fabric of our business and we continue to invest in solutions that will help our customers to explore new creative and commercial opportunities. We share with Sony a mutual commitment to empowering content creators to unleash their potential and our investment in cutting-edge UHD technologies will help our customers explore the latest possibilities in programme making.”
“We’re continuing to see a significant uptick in demand for 4K/UHD, HDR and IP, as the production community looks to untap operational efficiency and ROI,” commented Norbert Paquet, Head of Product Development at Sony Professional. “dock10 sits at the epicenter of UK production and is a prime example of a company investing strategically in forward-proofed solutions that will help drive value for its clients, both today and in the future. With this further investment in our flagship system cameras, the company is sending a very powerful message that it is ready to support customers as they transition to UHD/HDR.”
“We are delighted that dock10 are making this significant investment in UHD technology. ES Broadcast has worked closely with Sony and dock10 over the last 12 months or more to help them expand their UHD broadcast offering, so it is gratifying to see their diligence bear fruit,” add Benjamin Murphy, Managing Director, ES Broadcast.
The HDC-3500 cameras are being installed in summer 2019.
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