DNEG Group’s AI and content technology company, Brahma, has acquired AI content creation technologies developer, Metaphysic.
Post transaction, Brahma’s team will include more than 800 engineers and creative technologists, bringing together the DNEG Group’s creative technology portfolio, including Ziva’s technology for the creation of digital human and character simulations, with Metaphysic’s AI technology. This is combined with CLEAR’s purpose-built AI platform with its global client base, built over 8 years of research and development in content discovery, content creation, and content management.
Brahma’s executive management team is headed by Executive Chairman Prabhu Narasimhan; Founder and CEO of the DNEG Group Namit Malhotra, who continues as interim CEO of Brahma; and Metaphysic CEO Thomas Graham, who also serves as President of Brahma. Upon integration of Metaphysic with Brahma’s technology and team, Thomas Graham will transition to become CEO of Brahma.
Other members of the Brahma executive leadership team include: Prime Focus Technologies CEO & Cofounder Ramki Sankaranarayanan, who will also serve as the President of CLEAR ; DNEG Group CTO Paul Salvini, who will also serve as CTO of Brahma; and Ziva Director of Character Tools and Workflows Crawford Doran, who becomes Vice President of Ziva.
Prabhu Narasimhan, Executive Chairman, Brahma said: “With Brahma, we are taking DNEG’s multiple Academy Award®-winning visual effects and animation toolsets and marrying them with the incredible power of generative AI to create a suite of AI content products, including what we believe will be the industry’s leading photorealistic AI video creator. I am excited to take Brahma from a niche user base focused on high-end movie and TV production to enterprise and content creators across every industry. If you have the imagination and a story to tell, we have the tools to bring your story to life faster, cheaper, and better.”
Thomas Graham, CEO of Metaphysic and President of Brahma added: “Brahma offers every business a strategy for generative AI content creation, from owning their data to delivering amazing, user-customized AI content across video, image, and audio. By bringing together the incredible teams at Brahma and Metaphysic, we can deliver an operating system for generative AI content that starts with securing your IP and ends with new revenue streams built on a suite of products that deliver Hollywood-quality content and experiences at unprecedented scale.”
Namit Malhotra, Founder and CEO of the DNEG Group and interim CEO of Brahma concluded: “Brahma’s acquisition of Metaphysic turbocharges the development of a truly game-changing suite of content creation and management products, fueled by the limitless potential of AI. IP rights holders and content creators across every sector—from media and entertainment, to retail, to healthcare, to education and beyond—will be empowered to create incredible content at a scale and fidelity that is currently reserved only for those with the highest budgets. Brahma will redefine how stories are told, through a platform that is purpose-built for the future of content creation.”
Jon Creamer
Share this story
