disguise, a visual storytelling platform for extended reality (xR) solutions, has launched a Metaverse Solutions division for live, virtual production and audiovisual location-based experiences.
disguise Metaverse Solutions will build on already existing disguise solutions for live events, audiovisual, location-based experiences and virtual production content.
Launched within the past two years, disguise’s extended reality (xR) workflow has been used by over 600 productions in over 50 countries. These include the delivery of live events in the metaverse, such as Kaskade’s in Fortnite and Rocket League as part of its Llama-Rama event series as well as supporting launches for brands like Gucci and Ferrari.
disguise will work with partners – metaverse event enablers Surreal and content creators Zoan – while combining disguise workflows with Epic Games’ suite of applications, such as architectural visualisation tool Twinmotion, web 3D viewer Sketchfab and 3D photogrammetry software Capturing Reality.
One focus will be live concerts, that hold strong appeal in the metaverse. Over twenty years, disguise has been used for experiences including music performances for Billie Eilish, Ed Sheeran, Camilla Cabello, Katy Perry, DJ Kaskade and J.Balvin, as well as for shows like Coachella and Glastonbury to name a few. Its solution has been used by brands like Nike, Underarmour, Volvo, Siemens and Walmart and is behind augmented reality and projection mapping experiences in the 2020 Expo Al Wasl Plaza dome, the BTS Love Yourself, Speak Yourself tour and rapper Dave’s Brit Awards performance.
The new division plans to work with metaverse platforms, such as Fortnite, Roblox, Sandbox, Niantic and others.
“Our xR technology combines key metaverse building blocks including real-time 3D graphics, spatial technologies and advanced display interfaces – all to deliver a one-of-a-kind gateway to the metaverse,” says disguise CXO and head of Metaverse Solutions Alex Wills.
Led by disguise chief experience officer Alex Wills, the Metaverse Solutions division will work with disguise’s newly-formed exploration unit named disguise Labs, led by disguise’s chief of staff, Abi Bowman.
disguise Labs plans an international roll-out. First established in New Zealand by Sam Folkard, head of Labs New Zealand, Labs will expand, bringing together local partners in locations such as Los Angeles, New York, South Korea, London and Montreal. disguise’s global head of Labs Lara Bowen will be leading Labs’ expansion.
Pippa Considine
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