Discovery UK is rebranding dplay as discovery+ in the UK & Ireland next month alongside the launch of a subscription tier.

The streaming service will aggregate Discovery UK’s pay-TV and free-to-air brands and will be available directly to all consumers in the UK & Ireland, and to Sky Q customers for 12 months at no extra cost.

discovery+ streams shows from Discovery UK’s portfolio of 13 channels; including pay-TV brands Discovery Channel, TLC, Animal Planet, ID, Discovery Science, Discovery Turbo and Discovery History as well as its free-to-air brands Quest, Really, Quest Red, HGTV, Food Network and DMAX. It includes a subscription Entertainment Pass and ad-funded catch-up service.

The Entertainment Pass includes live TV and 30 day catch up for Discovery UK’s portfolio of premium brands; over 30 discovery+ Originals like Prince Andrew, Maxwell & Epstein, Faking It: Jimmy Savile and Salvage Hunters: Design Classics with new launches every month; Early Releases of hit network titles including World’s Greatest Cars and Ghost Adventures; Extensive box sets of franchises such as Gold Rush and 90 Day Fiancé with same day release as the US; and ‘Superfan Collections’ around key talent or core genres. The ad-funded service includes live TV and 30 day catch up for Discovery’s free-to-air brands.

Direct subscription via web or app will be £4.99 a month or a discounted annual fee of £29.99 (for a limited period), standard price £49.99 in the UK.

James Gibbons, EVP GM UK & Nordics, said: “We’ve just celebrated our best quarter ever for audience share, and buoyed by that success are excited to announce the launch of discovery+, to fuel the rapidly evolving demand for consumers to stream content at a time and on a device of their choosing. The home of real-life entertainment will satisfy consumers’ growing appetite for premium unscripted entertainment, from food and homes to motoring and adventure, and will complement the streaming services already available in the market. We’re particularly pleased to share this milestone moment with our long-standing partner Sky, who have been with us every step of the way in our quest to reach fans of real-life entertainment wherever they are in the UK. “

discovery+ will be rolled out on additional devices and platforms in 2020 and 2021.

Jon Creamer

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