Discovery is launching a second free-to-air TV channel, Quest Red, on 15 March.
Quest Red will be billed as “home of irresistibly real TV” with programmes genres spanning big personalities, extraordinary worlds, gritty reality, medical, investigative documentaries and real crime.
Aimed at a predominantly female audience, Quest Red launches on Freeview, YouView, BT TV, Talk Talk, Sky and Virgin Media.
The free to air launch comes weeks after Discovery resolved a very public spat with Sky about the fees paid for its pay-TV channels.
Launch titles on Quest Red include six-part true crime series Is OJ Innocent? The Missing Evidence, Jo Frost: Nanny on Tour, Long Lost Family US, Martin Kemp’s Detective, Vogue Williams Investigates and Paranormal Lockdown with Nick Groff.
“Quest Red has got real life covered. Bright, welcoming and straight talking, Quest Red is ‘the home of irresistibly real TV’ and brings something entirely new to free-to-air television for a female skewing audience,” said Clare Laycock, VP, Head of Channels at Discovery Networks UK and Ireland.
Quest Red is a stable mate for Discovery’s single free-to-air factual entertainment TV channel Quest positioned at number 37 on Freeview.
Quest launched in 2009.
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