Discovery has announced the first set of “Total Video” metrics which it is using to measure views for its Winter Olympics coverage.
In the first weekend of PyeongChang 2018, Discovery says there were 373 million hours of video watched across Europe.
There was an average free-to-air and pay TV audience of 186 million, plus an additional 26 million users through digital and social platforms, resulting in 212 million users viewing the Olympic Games across all platforms.
There was also a total of 1.1 million “engagements” (likes, shares and comments) across Discovery’s social media platforms.
Friday’s broadcast of the Opening Ceremony across Europe resulted in almost 88 million watching across free-to-air, pay TV, online and social platforms.
Jean-Briac Perrette, Discovery Networks International President and CEO, said: “From the beginning, Discovery set an ambitious vision to bring the Olympic Games to more people across more screens in Europe than ever before. This new approach required a new way of capturing a more accurate picture of fan engagement and we are excited to announce our first set of Total Video – the new ‘TV’ — metrics.
The first weekend of PyeongChang 2018 has been incredibly exciting and fans across Europe have been engaged in every minute, from the beautiful Opening Ceremony to the riveting first two days of competition. As the medal table starts to fill up, we are keeping count of the levels of engagement through our own services and those of our partners. We are very encouraged by the early results and are finding great value in this new and more comprehensive way to capture Total Video consumption and engagement.”
Staff Reporter
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