Deep Fusion has appointed Alexandra Wall to the newly created position of head of digital and content strategy, and has launched a new YouTube channel fronted by interior designer and Traitors star, Frankie Rowan-Plowden.
Alexandra Wall comes from her last role as head of streaming editorial at Channel 4 where she made a significant contribution to the evolution of the broadcaster’s digital transformation from 4oD to All4.
The newly launched channel named after Rowan-Plowden offers a look into ‘Frankie’s world’, spanning interiors, fashion, lifestyle, travel and family.
Alongside a weekly vlog, the channel will introduce a new format, Frankie’s Fixes, where Francesca responds to viewer submissions, offering a bespoke design solution to improve their space. In each episode, she will create a mood board, offer handy tips to improve the space on a budget and a curated shopping list. She will look at everything from layout and colour to styling and atmosphere, all supported by Gen AI visualisations to bring them to life, created by Deep Fusion.
Alongside home updates, she will take viewers out and about as she visits shops, markets, antique fairs and attends events.
Alexandra Wall said: “As an AI advocate and true digital native, I am extremely passionate about leveraging technology to create meaningful experiences to tell engaging stories. With a growing talent network and a suite of proprietary tools that could legitimately be described as ground breaking, I’m delighted to be joining at such a pivotal moment in the company’s growth. Launching Frankie Rowan-Plowden’s YouTube channel is a brilliant place to begin – a space that blends warmth, humour and personality with a thoughtful, innovative approach to storytelling.”
Rowan Plowden said: “I am so excited to be launching my own YouTube channel in collaboration with Deep Fusion, an opportunity to chat about and explore all my passions in interiors, fashion, home, family life and new adventures. As well as helping others with their own design dilemmas through Frankie’s Fixes, I am so looking forward to creating this new community which will be informative with a good dose of frivolity, something we all could do with right now.”
Jon Creamer
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