Sports streamer DAZN Group has completed its acquisition of ELEVEN Group businesses and US-headquartered social media creative agency Team Whistle.
Eleven’s portfolio of rights broadens DAZN’s footprint, “making DAZN the home of football in Europe.” As well as offering popular local sports content in Germany, Italy, Japan, Spain, Canada, US and UK, DAZN adds Belgium, Portugal and Taiwan. Belgium includes the domestic football league (Jupiler Pro League) as well as other international content. Portugal holds key international football rights, such as the English Premier League and UEFA Champion’s League, and Taiwan has local baseball.
Team Whistle’s social reach and strategy will help DAZN develop its engagement with new and existing audiences. Whistle will leverage DAZN’s rights and talent to create off-platform value, build audiences and drive fans towards its paid-for services and content.
Shay Segev, CEO DAZN Group said: “Today is a big moment as we officially welcome ELEVEN and Team Whistle to the DAZN family. This acquisition is an important element for our continuing growth – acquiring top quality rights, expanding in new markets in Belgium, Portugal and Taiwan, and developing our social reach and engagement by bringing Team Whistle’s network and expertise to DAZN. Overall, the deal adds scale and firmly establishes DAZN as a global leader in innovation and disruption as well as positioning us as the ultimate sports destination.”
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