Former Youngest Media founder David Flynn has announced the launch of creative studio Plegazoid, dedicated to creating innovative content with global appeal. Plegazoid has entered into an exclusive joint venture agreement with South Shore, producer of recent Channel 4 hit Don’t Look Down, to develop and produce non-scripted formats together.

Flynn, a serial creator and producer of hits such as Million Pound Drop, Game of Clones, Moneybags and Small Fortune amongst many others, has been working with South Shore for several months; they have two projects at the pilot stage with UK broadcasters.

David Flynn said: “We’re on the hunt for Plegazoids, those counterintuitive ideas that nobody else has thought of. Andy and Mel and the South Shore team share my desire to launch these shows and their creativity and independent spirit make them the perfect partner to join forces with.”

Plegazoid was originally the name given to a Pointless answer by Flynn and his team when they created the BBC hit quiz Pointless.

Andrew MacKenzie, CEO of South Shore, said: “David is one of the smartest people in the industry. He’s got an incredible track record and his talent, personality and ambition make him the perfect fit to partner with South Shore. We couldn’t be happier to be launching this joint venture with him.”

South Shore is backed by ITV Studios, which will also work alongside Plegazoid to develop its ideas for global audiences via its creative network, as well as handling international distribution for the joint venture.

Michael Burns

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