Boat Rocker Studios, Unscripted through its company Matador Content, is producing the documentary mini-series World War Shoe, alongside David Beckham and his production company Studio 99.

Philip Boatswain (Stealing Charlie Chaplin) is attached to direct and Lisa Vangellow is on board as a producer.

Adidas versus Puma is one of the great, untold sports stories – the decades long feud between the two Dassler brothers, Adi and Rudi, who started competing shoe companies in the same small German town and went on to create two of the most recognizable lifestyle brands in the world. The three-part documentary series, World War Shoe, follows the legendary athletes, the legal battles, and the secret details of the lifelong feud that played out on the world stage, and forever influenced pop culture, music and fashion.

“We’re excited to work with David, Philip, Lisa, and everyone at Studio 99 to bring the incredible story of the brothers behind two of the biggest brands in the world to the screen,” said Jay Peterson, President, Boat Rocker Studios, Unscripted and Todd Lubin, President, Matador Content. “We promise you’ll never look at your sneakers the same way again.”

Often referred to as the ‘father of the modern sports industry’, Adi Dassler founded Adidas, while his brother Rudi founded Puma. The two became bitter rivals who never reconciled after 40 years of fighting.

“This is a dramatic and compelling tale,” said Nicola Howson, Managing Director, Studio 99. “It’s not often you find an untold story which will resonate with so many people globally and we are delighted to be partnering with Boat Rocker and Matador to bring it to life.”

Beckham co-founded Studio 99 with Howson, and David Gardner, his long-time manager.

Matador Content is a full-service production company under Boat Rocker Studios, Unscripted banner. The company’s recent projects include Billie Eilish: The World’s A Little Blurry for Apple TV+ and Go-Big Show for TBS.


Jon Creamer

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