Former Channel 4 chief exec David Abraham is launching Wonderhood Studios, described as “a new model in the creative industries bringing together skills and capabilities that until now have operated separately.”

The new outfit will be a combined multi genre production company for broadcasters and platforms, a creative agency for brands and a media data insight company.

Wonderhood says that the company is “rooted in fundamental changes affecting all sectors of media. As the growth of new technology transforms consumption patterns, content and brands are becoming increasingly interconnected on digital platforms. However, most talented creatives in these disciplines remain fixed in separate organisations at advertising agencies, production companies or broadcasters. The company believes cross-fertilisation will stimulate creativity in both content production and brand advertising, helping to produce big ideas that engage and excite audiences in today’s converging media landscape.”

The new company has private seed capital from “a group of British and international investors” and will look to raise more money in future to “expand internationally and develop its digital networks.” Acquisitions are also a possibility as it “expects to grow its revenues organically but over time will assess acquisitions that offer the opportunity to accelerate its growth.”

The new team of “award-winning British creative talent” is yet to be announced but will be drawn from television production, advertising and digital media sectors and the company will start working on its first projects “for partners and clients” from June. The company also aims to develop its own IP as well, developing “a portfolio of digital network brands, working independently or with partners.”

Alongside Abraham’s as Chief Executive of Wonderhood, Sachin Dosani is joining the company as Group Managing Director. Dosani is a co-founder and former md of the media investment bank ACF where he advised on “over 60” M&A transactions over the past 15 years in the TV production sector.

“We began our new creative company with a blank sheet of paper in order to align our thinking with the opportunities created by unprecedented levels of change. In a world of increasingly connected consumers, channels and platforms require content that is more highly differentiated while brand owners are seeking editorial skills to engage with audiences. Combining deep story-telling abilities with new forms of creativity will allow us to address both of these challenges,” said Abraham.

Abraham added, “Our belief is that, now more than ever, great ideas will be energised by a richer cross-fertilisation of skills. We aim to double down with some of the best creative and editorial talent – those eager to work in partnership to generate fresh ideas. True originality stems from talented people, working in a diverse and creatively liberating culture; that’s Wonderhood Studios.”

Wonderhood Studios has secured private seed capital from a group of British and international investors in order to build its multi-faceted creative capabilities. In the future, it will look to raise further funds in order to expand internationally and develop its digital networks. Wonderhood Studios expects to grow its revenues organically but over time will assess acquisitions that offer the opportunity to accelerate its growth.

Jon Creamer

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