British writer/director/producer Dan Hartley (The Boy Who Lived), has teamed up with former MD of Amazon Prime UK, Chris Bird, to launch CineMe, a visual development tool for filmmakers powered by proprietary AI.
CineMe is billed as an AI tool to empower content creators, enabling them to build a visual world from script to screen. “This transformative film production service will allow collaboration between producers, director, production designer, DP, locations, costume designer and VFX, simplifying the way ideas are shared and saving time and money for producers.”
CineMe is currently in the Beta phase of its development, with a “series of confidential, high-profile productions on board.”
One of the founding commitments from Hartley and Bird is the formation of the CineMe Future Fund which will provide 5% of the company to a charitable trust, with the goal of providing enterprise-grade artificial intelligence to the screen-based creative industries workforce.
Commenting on the launch of CineMe, Dan Hartley said,”Over a 20-year career I’ve had the opportunity to work with some of the leading luminaries in the British film industry, and I’ve seen first-hand how important it is to align teams around a creative vision. I see CineMe’s role as supporting the next generation of storytellers and filmmakers, by giving them access to affordable tools that will transform how they develop, produce and distribute films. Before CineMe you used to have to wait until you’d made a film before you could see it, now you don’t.”
Chris Bird added: “After 15 years at Amazon, seeing first-hand how new technologies can help reduce cost, improve decision-making and increase efficiency, I’m excited to bring that ethos to the UK content creation space with CineMe. We sit on the precipice of significant change in our industry, and CineMe is perfectly placed to help creators bring their vision to screen more easily than has ever been possible.”
Jon Creamer
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