Cloud production studio platform, CREE8, has acquired UK cloud production specialist, Edit Cloud.
With clients including ITV Studios, Adobe, and Publicis, Edit Cloud brings expertise in cloud-based workflows and enterprise adoption support.
Edit Cloud has worked closely with CREE8 on multiple projects across broadcast, live events, and advertising campaigns “making this acquisition a natural next step in their shared mission to modernise production through cloud-powered innovation.”
Lisa Watts, CEO of CREE8, said:“This acquisition is about accelerating customer success. Media and production teams face rising costs, shrinking budgets, and pressure to deliver more, faster. By combining CREE8’s technology with Edit Cloud’s expertise, we ensure our customers get maximum impact from their investment in cloud production.”
Simon Green, CEO of Edit Cloud, added: “Edit Cloud was built to help creative organisations adapt to new ways of working shaped by AI and collaborative creativity. Joining CREE8 means we can take that mission further, faster. For customers, it is a reassurance story. They continue to work with the same people and expertise they know, now supported by the scale and innovation of a global platform.”
Ashley Hall, Chief Production Officer of Edit Cloud, said: “Technology is only half the story. Teams need confidence, training, and support to embrace new workflows. With CREE8, we can embed that guidance directly into the enterprise experience, ensuring customers do not just adopt the cloud but thrive in it.”
Jon Creamer
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