Creation Content has partnered with Passion Distribution and digital channel group network UpStream Media on a new YouTube-first factual series, Most Wanted With Billy Billingham.

The 10 x 20-minute blue-light documentary series follows former SAS soldier Billy Billingham as he embeds with police forces across the UK during high-risk operations targeting some of the country’s most wanted criminals. Combining raw frontline action with Billingham’s expertise, the series offers a “gripping, unfiltered look at modern policing, capturing not only the intensity of the manhunts, but the human stories behind them.”

Conceived as a digital-first production for UpStream Media’s Blue Light YouTube channel, the series will also feature on Billingham’s newly launched YouTube channel, managed by Creation.

Passion Distribution says the partnership marks a “major new model for premium factual production, bringing together a producer, distributor and digital network in a co-funded structure designed specifically for global cross-platform audiences.The model is designed to maximise true multi- windowing opportunities, enabling the series to reach audiences through direct publishing, platform partnerships and international licensing, with Passion Distribution supporting its wider global sales potential.”

Billy Billingham said: “This series gives audiences a genuine look at the pressure, professionalism and split-second decision-making involved in these operations. It’s raw, unpredictable and incredibly real.”

Nisha Lillia Diu for Creation Content added: “Most Wanted” was built from the ground up as a premium digital-first proposition. The collaboration between production, distribution and digital platforms creates a really exciting model for factual storytelling.”

Nick Rees from UpStream Media adds: “This is a genuinely innovative digital-first model for factual entertainment. Most Wanted delivers premium blue-light storytelling for YouTube audiences today, while also establishing a scalable format with real international sales potential.”