VFX house, Crafty Apes, which has eight production facilities across North America and Europe,  has formed a strategic partnership with Dublin’s EGG Post and VFX and has appointed Gracie Edscer as Executive Producer, based in London.

In her role as Executive Producer, Edscer will be responsible for “furthering commercial sales and business development efforts across Crafty’s geographies.”

Edscer joins Crafty Apes from MPC, where she held a number of VFX roles including most recently serving as Executive Producer of Business Development. In her role, she will work closely with the Crafty Apes EP team and new partner EGG, to serve customers across Europe and the UK. Throughout her career, she has provided VFX support on films including The Chronicles of Narnia series, Guardians of the Galaxy, Harry Potter and the Deathly Hollows: Part 1, Skyfall and Percy Jackson & the Lighting Thief.

“Gracie brings a wealth of expertise, knowledge and a deep network of relationships to the Crafty Apes team,” says Newell. “We are confident she will have an immediate impact in supporting our international expansion efforts in the highly attractive VFX markets of Europe and the UK.  I look forward to working closely with her to accelerate our commercialization efforts.

Crafty Apes’ recent credits include The Last of Us, Stranger Things, The Holdovers, John Wick: Chapter 4, and Creed III, among others. Some of EGG’s recent credits include Bad Sisters, Evil Dead Rise, Good Omens, The Woman King, World on Fire and Intergalactic, which received a 2022 BAFTA nomination for Best Visual Effects.

The ought the tie up with EGG, the companies will leverage each other’s VFX services, with Crafty Apes providing creative leadership, as well as a workforce of more than 350 VFX artists and production staff to key Ireland-based projects, from principal photography into post-production. EGG will also provide local VFX resources as well as offline and online editorial, sound design and mixing, dailies, colour and finishing.

“Partnering with EGG provides Crafty Apes with a timely and valuable entry into Ireland’s thriving post and VFX market, which continues to see growing demand and interest from major U.S. clients, driven by Ireland’s incredibly skilled and motivated workforce and favorable business climate,” said Alana Newell, Crafty Apes’ CEO. “Under Gary and Gareth’s leadership, EGG is a world-class partner that is closely aligned with our values, principles and long-term vision and ambitions.”

EGG Co-founders Gary Shortall and Gareth Young said, “We’re delighted to be joining forces with Crafty Apes, an iconic International VFX company. Ireland is a strong VFX hub in Europe, and EGG and Crafty Apes both have experience servicing high-profile, large-scale projects for many years in our respective markets. This alliance opens the door to a wider international client base for EGG and gives Crafty Apes direct access to the European market.”


Jon Creamer

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