Cooke Optics is investing in two facilities and several new staff appointments to support its ongoing global growth, including Daniela Kesselem joining in the new role of chief product officer.
Crest Rise, a 600m2 production facility located near to its existing factory in Leicester, UK, was specifically commissioned to facilitate a fast introduction of the new S8/i FF T1.4 range, with the aim of achieving annual outputs significantly in excess of any previous Cooke product range.
The S8/i FF spherical lenses, at T1.4, are among the fastest lenses available for full frame capture, providing cinematographers with low light performance as well as control over depth of field for full frame production. They are also smaller and lighter than contemporary Cooke lenses.
This product range requires a different methodology to produce than other Cooke lenses, as it has been specially designed for the digital camera environment. The facility has adopted a three-tier level approach to environmental control, with all areas positively pressured to minimise contamination during the assembly processes. It features specific MTF (modulation transfer function), projection and camera tests, all employed to ensure that the lenses are finely tuned to exact parameters, but without losing the hand-built craftsmanship for which Cooke is known.
The facility has been designed with expansion in mind, ready for the implementation of the remaining focal lengths that will make up the complete S8/i FF range of 16 lenses, and Cooke has recruited an additional 12 staff into the assembly process, with a further six staff into the glass production group.
Cooke is also opening a new Creative Centre located at Chaowai SOHO, in the Chaoyang district of Beijing, headed by Technical Sales Manager, Anson Gil Mercado. It incorporates an in-house studio where customers can test a wide variety of Cooke lenses, as well as meeting rooms and a lounge area for events.
This is the second regional Cooke facility to open in recent months, following the successful launch of the Burbank facility in Los Angeles, USA in July.
Tim Pugh, ceo, Cooke Optics, said, “Our investment in facilities that improve production and regional outreach are the cornerstone to better supporting our customers worldwide. The S8/i FF production facility will allow us to get premium lenses into the hands of our customers far quicker than has been achieved previously, while our new Creative Centre in Beijing allows local film makers to try out our different lens ranges in a relaxed environment, with experts on hand.”
Cooke has also appointed several key positions as it continues to grow globally.
Daniela Kesselem has joined Cooke in the new role of chief product officer. Her extensive experience includes roles as director of product management, both at Leitz and Schneider Optics. In her new role, she will lead the development, planning and implementation of the new product roadmap. She is based in Germany.
Peter Dorai joins Cooke as director of sales for India, Africa, and the Middle East. His most recent role was sales manager for Zeiss in India.
Carey Duffy moves to the new role of director of product experiences, after over six years as director of sales – Europe. In his new role Carey will support sales through enabling deeper product engagement with cinematographers, key European customers, and press.
Jaimie Cluer has joined the Cooke sales team in the role of European account manager, with over 10 years of experience in lens production at Cooke
Chris D’Anna has joined Cooke in the new role of technical sales representative in the new Burbank, LA office.
Features in production or recently shot with Cooke lenses include Purple Hearts, Nine Bullets, Chaperone, The Last Thing Mary Saw, We Are Lady Parts, Mayday and Birds of ParadiseTelevision shows in production or recently shot with Cooke lenses include Original Fare, Star Trek: Strange New Worlds, King of Boys: The Return of the King, The Gilded Age, In From the Cold and Guilt: Series 2.
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