Colour and finishing post house, Cheat, is to launch ‘Cheat Looks’, a new free service for directors and DoPs to develop a look to use on set or during an offline.

There’s one free ‘Cheat Looks’ session available every week on a first come, first served basis. Creatives will be able to work with a colourist of their choice on their own material to find a flexible look that brings to life the look intended for the project. This look will then be saved as a LUT for use on set and in the offline edit.

Cheat MD, Toby Tomkins, said; “I’m really excited to be able to offer this service. The benefit of developing a look before shooting means the capture of your material is optimised for the final look. In turn, the consistent look throughout shooting and offline means everyone is on the same page throughout the process, with no big ’surprises’ in the grade or creative conflict when deviating from the look of the offline… which, let’s face it, can often be far from the final intent!”

The studio is also offering a paid-for ‘look profiling’ service, which allows an existing look of a favoured still or motion picture film stock (or even a look created in Photoshop or Lightroom) to be extracted and made it into a LUT.

Jon Creamer