Channel 4 has unveiled a new series of idents which “authentically reflect life in modern Britain.”
Created by Channel 4’s in-house creative agency 4creative in collaboration with Art Practice and Love Song, the five new idents feature scenes including an urban fox taking refuge in a decaying telephone box, a group of teenagers on the last day of school, a frozen moment of a Friday night and a celebration of Zoroastrian New Year. The 25 looping scenes “create a tapestry of modern British society today as seen through the eyes of a diverse group of 17 independent creatives, artists, and filmmakers.”
Consisting of a combination of live-action, animated and full CG films, the scenes were developed from an open brief that invited the creators to interpret one of five themes: Identity, The Land, System, Release and Love.
Zaid Al-Qassab, Chief Marketing Officer at Channel 4, said: “Our idents reach 50 million people in the UK every month, so we wanted to represent all of us, the rich diversity of our nation, our communities, and our passions. This is not only a representation of Channel 4, this is the most viewed piece of public art in the UK, that will be seen for many years to come, so it was important to us that it spoke to everyone. Whoever you are, we hope you will find something that speaks to your heart.”
Lynsey Atkin, Executive Creative Director at Channel 4, said: “The Channel 4 idents have a long history of visual excellence and as a marker for British creativity. We hope that this new set builds on this legacy and delights viewers many times over, with everyone finding a loop that feels like home to them. The idents at their purest represent the unbreakable spirit of Channel 4 – of diversity, challenge, and creative risk – and it has been a true labour of love bringing these idents to life with so many brilliant and varied directors and artists. We can’t wait to see them out in the world.”
The new films are to launch on Channel 4 today at 6.55pm between Hollyoaks and Channel 4 News with a one-off film containing all five idents looped together, accompanied by the specially commissioned words of British writer John Joseph Holt.
Credits
Client: Channel 4
Agency: 4creative
Production company: Art Practice
Executive Creative Director: Lynsey Atkin
Creative Directors: Mike Skrgatic, Daniel Wolfe, Lynsey Atkin, Bafic
Directors: Saman Aminzadeh, Optical Arts, Bafic, Mike Battcock, Will Dohrn, Daniel Eatock, Mike Skrgatic and James Allen, Verity May Lane, Maria Lax, The Line, Louis McCourt, Justyna Obasi, Elliott Power, The Romantix, Dan Tobin Smith, Daniel Wolfe
Voice and words: John Joseph Holt
4creative
Executive Creative Director: Lynsey Atkin
Managing Director: Katie Jackson
Executive Producer: Louise Oliver
Senior Producer: Lauren Holden
Production Manager: Hope Sutherland
Junior Producer: Jazz Stradling
Channel 4
Chief Marketing Officer: Zaid Al-Qassab
Marketing Director: Amber Kirby
Head of Brand Transformation: Matt Berry
Marketing Lead, Brand Transformation: Simi Murthy
Marketing Executive, Brand Transformation: Lana Camp
Art Practice x Love Song
Creative Director (Art Practice): Mike Skrgatic
Creative Director (Love Song): Daniel Wolfe
Executive Producer: James Guy
Producer: Bonnie Anthony
Production Manager: Julia Guignabel
Production Coordinator: Shirley Crawford
Production Assistant: Katie Reid
Directors of Photography: Daniel Landin, Eponine Momenceau
Moco Supervisor: Simone Tartaglia
Moco Operator: Tomi Keeling
1st Assistant Director: Rob Blishen
Production Designer: Arthur De Borman
Art Directors: Matthew Fraser, Imogen Grant Toner
Casting Directors: Kharmel Cochrane, Claire Catterson, Found Casting, Belinda Norcliffe
Costume Designers: Hannah Edwards, Bratsk Collective, Ella Lucia
Hair & Makeup: Lu Hinton, Ainslie Currie
Editor: Fouad Gaber, Trim Editing
VFX and Post Production: Time Based Arts
Audio Post Production: String and Tins
Time Based Arts
Producer: Chris Aliano
2D Supervisors: Stephen Grasso, Leo Weston, Miguel Wratten
CG Supervisors: Mike Battcock, Sam Osborne, Nick Smalley
2D Team: Manolo Perez, Jamie Crofts, Olivia O’Neil, Lucy Lawrence, Valeria Scalamandre, Eleonora Laddago, Bernie Varela, Chris Fraser, Dan Cowley, Tom Robinson
CG Team: Ben Cantor, Nigel Timms, Bethan Williams, Ian Baird, Jordan Coles, Maxime Ponsart, Joe Ibbett, Teodora Retegan, Quentin Corker-Marin, Stephen Ross
Grading: Max Ferguson Hook, Simone Grattarola
String and Tins
Audio Post Production: String and Tins
Sound Supervisor: Will Cohen
Sound Designers: Lawrence Kendrick, Culum Simpson, Jim Stewart, Kaspar Broyd, Adam Smyth, Joe Wilkinson, Adam Hare, Will Cohen, Mike Bamford
Music Composers: Will Cohen, Culum Simpson, Adam Smyth, Jim Stewart, Kaspar Broyd, Miink, Cal Swingler, J. Caesar, Matthew Watson, Daniel Freeman, Anthony Moore
Music Supervisors: Laura-Leigh Smith and Mike Bamford
Audio Producers: Laura-Leigh Smith and Rachel Hough
Optical Arts & Dan Tobin Smith
Founder / Creative Director: Dan Tobin Smith
EP / Studio Director: Hannah May
Creative Directors: Fabrice Le Nezet, Martin Pryor, Joe Jackson
CG team: Nicolas Damour, Flora Macleod
Creative Assistant: Minna Griffiths
Production Assistant: Stephanie Skarbek
The Line
Directors: Tim McCourt, Max Taylor
Executive Producer: Laura Breaden
Producer: Macarena Gaset
Jon Creamer
Share this story
