Channel 4 has ordered a 1×60 documentary about the recent phenomenon of the slimming jab from Betty TV, fronted by Anna Richardson.
Presenter Anna Richardson will attempt to discover the truth behind new slimming drugs – Semaglutide and Liraglutide, also known as Wegovy and Ozempic – which have now been approved for use by the NHS and are soon to be hitting UK high-street chemists.
The new drugs, which were originally developed to treat type 2 diabetes, “are now being considered as game-changers in the battle against obesity.” Throughout the documentary Richardson will be talking to leading industry experts, and real people who are already using the jab.
“As well as exploring the risks, Anna will question if these drugs are open to abuse by those accessing them through private medicine, if social media is compounding their craze and if the risks are being communicated as effectively as the results.”
Anna Richardson said “Much as these drugs have been approved for treatment for those with type 2 diabetes or obesity, the dangerous hype around them, added to by celebrity endorsement, is rapidly going to lead to improper use in those who do not need it. This doc will be the first to uncover the myths and facts behind the new ‘magic bullet’ in the fight against obesity.”
Helen Cooke, Joint Creative Director of Betty TV said, “It’s time to take a closer look at this slimming jab and dig deeper into the science behind it. I’m thrilled to have Anna on board to lead this timely and important documentary”.
Clemency Green, Senior Commissioning Editor for Channel 4 Daytime & Features added, “Regular users of social media will have been bombarded with people talking about the ‘magic’ effects of the slimming jab. This documentary promises to deliver an enlightening exploration of this so-called ‘magic’ jab, backed by rigorous research, medical expertise, and compelling personal anecdotes. The show will investigate whether this medicine really could be the answer to obesity, saving the NHS millions, or if we should all be more cautious of quick fixes.”
The documentary was commissioned for Channel 4 by Clemency Green Senior Commissioning Editor for Channel 4 Daytime and Features. It will be executive produced by Jenny Ash and Helen Cooke for Betty TV.
Betty TV is part of Objective Media Group, an All3Media Company.
Jon Creamer
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