Channel 4 has announced that it is to “progress with advanced negotiations” with six cities as part of the process to select its new National HQ and two new Creative Hubs.
Those still in the running to house the national HQ are Birmingham, Greater Manchester and Leeds while those still on the shortlist for the creative hubs are Bristol, Cardiff and Glasgow.
The announcement follows the second stage of the pitch process over June and July in which teams from Channel 4, including Chief Executive Alex Mahon, Chief Commercial Officer Jonathan Allan and Chief Marketing & Communications Officer Dan Brooke, visited 13 shortlisted cities and regions for presentations and discussions.
Channel 4 will now enter into detailed discussions with the six selected cities over the summer, a process which will be led by Channel 4 Executive Board member and Chief Commercial Officer, Jonathan Allan. The locations for the new National HQ and two Creative Hubs will be announced in the autumn.
Jonathan Allan said: “Our visits to the 13 shortlisted cities over the last month were incredibly inspiring and I’d like to thank all of those involved for the huge amounts of creativity they demonstrated and the excitement for Channel 4 and what we could achieve together.
“We have again had to take some very difficult decisions on which cities to take forward to the next stage, but we believe the six cities we have selected are best able to deliver against our vision and requirements for the new National HQ and Creative Hubs.
“The National HQ and Creative Hubs are only one part of our ‘4 All the UK’ plan, which has at its heart, a commitment to significantly increase our Nations and Regions contend spend by £250 million over the next five years. We therefore look forward to working closely with all those cities and regions that have been involved in the pitch process, as we look to catalyse that spend and support digital and production companies right across the UK.”
Jon Creamer
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