Following her appointment as Chief Executive Officer of Banijay Rights back in April, Cathy Payne will now also head up sales for Endemol Shine Group following the recent acquisition of the company by Banijay.
Encompassing linear and non-linear exploitation, including VOD and self-publishing relationships, her remit will span the 88,000+ hour catalogue, which includes Survivor, MasterChef, Temptation Island, Mr Bean, Peaky Blinders and Big Brother.
Continuing to report to Banijay’s Chief Executive Officer, Marco Bassetti, Payne is already underway on bringing the two catalogues under one roof, with a new website and app planned for roll-out in September. The ambition is also to have the teams combined by autumn, with the integration process commencing this month.
Marco Bassetti, Chief Executive Officer, Banijay comments: “Cathy is without doubt one of the industry’s strongest commercial champions and just what we need in the ‘new world’ of content. Consistently driving value and opportunity, she is the prime voice to have at the helm of the business as we start the combined roll-out and exploitation of all 88,000 hours of catalogue.”
Cathy Payne comments: “In an increasingly integrated production and exploitation business environment, it is critical that we have all finished tape efforts under a combined strategy. Banijay Rights has a tremendous offering for our clients and plenty of valuable opportunities for prospective brand partners worldwide.”