The BBC has announced that Kerensa Samanidis will join the BBC as General Manager for BBC iPlayer.

Samanidis joins from Channel 4 and will start the new role on 19 June.

Reporting into Dan McGolpin – Director of BBC iPlayer and Channels – Samanidis will be responsible for the delivery of the BBC iPlayer growth strategy and management of the overall iPlayer operation. Working with teams across the BBC, including product, marketing and editorial, Samanidis will be tasked with ensuring that BBC iPlayer is “the best service it can be for viewers across the UK.”

Dan McGolpin, Director of BBC iPlayer and Channels says: “I’m delighted to welcome Kerensa to the BBC, her fantastic experience working across a wide range of video streaming businesses and her relentless focus on audience growth is going to help galvanise teams right across the organisation as we all work together to propel BBC iPlayer to the next level.”

Kerensa Samanidis says: “The BBC and its iconic iPlayer streaming service have consistently led innovation in the industry, so it is a great honour to be brought in to continue this work and drive further progress with the service. I am looking forward to working with Dan and the talented teams at the BBC at such an important time in its digital future.”

Jon Creamer

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