Channel 4 has partnered with the Department for Education (DfE) and MG OMD for a second time this year on a new branded entertainment series, Teachers on Tour.

Teachers on Tour will be live from the 28 February and aims to encourage people to progress careers and grow awareness of roles within education.

Produced by Kalel Productions for Channel 4’s YouTube, Instagram, and Facebook, Teachers on Tour is a road trip following three charismatic teachers and content creators on an epic coast-to-coast journey. During the three-part series, the teachers take on adventures and challenges along the way, and also reflect their careers in teaching. The deal was led by media agency MG OMD.

Rupinder Downie, Content Solutions Leader at Channel 4 says: “Following the launch of How to Love Your Job this January it is great to partner with the Department for Education on another aspect of working with children. It highlights the broadcast quality branded content that Channel 4 can offer across multiple platforms, with clients working with Channel 4’s award-winning digital commissioning team and amazing producers across the UK to create engaging content.”

Hanz MacDonald, who commissioned the series for Channel 4 digital said: “Teachers on Tour from Kalel Productions, is a fun new digital reality series following three brilliant teachers on a roadtrip across the UK as they compare notes about their career and love of teaching. It is another fantastic new title to add to our multi-genre digital programming.”

Nick Parnes, CEO, Kalel Productions comments: “Working with the Department for Education has been really rewarding. Plus, Hanzla at Channel 4 and his team, have helped us to convert a road trip with brilliant teachers into an exciting series with nail-biting, hilarious challenges, all along the way.”

Polly Mason, Partnerships Account Director at MG OMD said: “Thanks to this brilliant partnership between Get into Teaching and Channel 4/Kalel, we’ve created an exciting road trip with three amazing teachers, hitting the road to share stories and complete challenges along the way. This series has been fantastic in demonstrating how teaching can be a great opportunity for personal and professional growth, whilst remaining an engaging series for all to watch.”

Teachers on Tour follows How To Love Your Job which was produced by KAKAW Productions for the DfE and stars professional life coach, author, and podcaster Anna Williamson. The series of films went live on the 21st January 2025 on Channel 4’s YouTube, Instagram, and Facebook channels.