Channel 4 Deputy Head of Features Alex Menzies is joining Betty as its Chief Creative Officer.
His appointment follows news that joint Betty managing directors Neil Smith and Matthew Littleford are to depart in July.
Betty is also set to move to County Hall, working in the same building as Layla Smith and her team at fellow indie Objective Media Group.
Both Betty and Objective Media Group are owned by All3Media.
All3Media said the addition of the Betty slate of factual formats complements the OMG labels, Second Star, Panda and Objective Fiction who specialise in factual entertainment and reality, entertainment and scripted programming.
Betty’s credits include Obsessive Compulsive Cleaners, The Undateables, Too Ugly For Love?, and Everest Rescue.
Objective CEO Layla Smith said: “Alex is a true creative and one who has real passion for the shows that betty excels at. He brings with him respect for betty’s past and huge potential for its future.”
Taking up the position in August, Menzies joins after four years at Channel 4 where his credits include Superfoods: The Real Story, The Shut-Ins, Paul Merton’s Secret Stations, Walks with my Dog, Tried & Tasted: The Ultimate Shopping List and Married at First Sight. He has also managed a slate of returning series, including brands Grand Designs and Food Unwrapped.
Previously Menzies was at Channel 5 where he launched hit Cowboy Builders and oversaw the l re-launch of The Hotel Inspector with Alex Polizzi before being named Head of Features, leaving in 2008 to become a factual formats and features commissioning executive at the BBC, where his credits included Delia Through The Decades, Rick Stein’s Far Eastern Odyssey and Grow Your Own Drugs.
Menzies said: “Betty is a very special company that has been led, shaped and populated by some of the smartest, warmest, wittiest and most imaginative people in the industry.”
Jane Turton All3Media CEO added: “It is great to welcome Alex to the All3Media Group as the new leader of Betty. Alex is a perfect person to take the business forward.”
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