Channel 4 has commissioned a new Christmas-themed series of Buy It Now from Studio Lambert North, to be hosted by TV presenter, Rylan Clark-Neal.
The studio entertainment show gives sellers and inventors the chance to showcase and sell innovations to an audience of real shoppers. It returns this year in a new peak-time slot for a four-part series.
In each programme, the sellers are given just 90 seconds to demonstrate their product to an audience of 100 potential customers who each hold a voting handset; if the innovators manage to impress at least one of the 100 shoppers, they get a chance to pitch to a panel of big-name retailers who can make a potentially life-changing bulk order; if not they are spun off the revolving stage, making way for the next seller.
Tim Hancock, Commissioning Editor comments “We loved seeing ordinary people with a passion for their innovations succeed in the daytime series of Buy It Now. The new, supercharged, peak-time series with Rylan promises festive fun and Christmas contraptions that are sure to surprise and delight.”
Studio Lambert North’s Head of Unscripted, Darrell Olsen said: “This is an incredible opportunity for anyone out there with a product, no matter how big or small to showcase this to real customers, and potentially have the opportunity to supersize their sales with life-changing orders from our high street and online retailers.”
Studio Lambert’s Creative Director, Tim Harcourt said: “This fun series shines a light on two great British characteristics; our high regard for creative, commercial endeavour and our guilty love of the impulsive purchase.”
Buy It Now for Christmas is produced by Studio Lambert North and was commissioned for Channel 4 by Tim Hancock, Commissioning Editor for Features and Formats. Tim Harcourt and Darrell Olsen are the executive producers for Studio Lambert.
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