Sports production specialist, Sunset+Vine, has appointed Duncan East as Chief Executive Officer.
East joins Sunset+ Vine from Buzz 16, where he served as Managing Director and more recently Executive Director, overseeing strategy, production output, and driving revenue growth across sport and lifestyle sectors. Prior to that, East spent two decades at Sky Sports, rising to Director of Creative Output. During his tenure, he helped shape the network’s modern on-air identity, leading large-scale production teams for flagship properties including the Premier League and UEFA Champions League. He will assume his role immediately from the company’s London headquarters.
East will focus on scaling Tinopolis Group-owned Sunset+Vine’s international presence, deepening strategic partnerships with rights holders, and “integrating seamlessly across live, original, and digital-native content.”
Jeff Foulser, Chairman of Sunset+Vine said, “we have built a business over many years that has been trusted and favoured by broadcasters, rights holders and sports federations and I am really excited by Duncan’s passion and drive to maintain and grow our reputation as an innovator in the modern world”
“Duncan is an experienced leader who instinctively understands the craft and commercial engine of modern sports media,” said Jennifer Roberts, CEO of The Tinopolis Group. “As Sunset+Vine scales its international footprint, Duncan’s reputation as an innovator and ability to turn ideas into reality will be instrumental in defining our next era of growth.”
“Sunset+Vine has an impeccable reputation for excellence in live sport, and I am honoured to lead the team during such a transformative time for the industry,” said East. “There is immense potential to expand our footprint into new formats and platforms while maintaining the world-class production standards to which our partners have become accustomed during the company’s more than three decades of industry leadership. I look forward to building on this incredible foundation.”
Tinopolis engaged Ibison Media to carry out the executive search for this role.
Jon Creamer
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