BT Sport has partnered with broadcaster/distributor Insight TV to co-produce Ultimate Goal, a six-part reality competition format made by Zig Zag.

Premiering on BT Sport in the UK and on Insight TV worldwide in late 2020, and currently in pre-production by Zig Zag  (The Next Jamie Vardy, The Football Show), Ultimate Goal will capture the journey as 28 women compete for the chance to take part in a one-off match in front of scouts from women’s teams around the world. Eniola Aluko, the former Chelsea, Juventus and Lionesses player, will host the show.

Eniola, who also played for Saint Louis Athletica, Atlanta Beat and Sky Blue FC in the U.S, will lead a team of football legends who will act as mentors and coaches to the contestant players. BT Sport football analyst, the former England national team goalkeeper Rachel Brown Finnis, will also mentor the players and the twins Rosie and Mollie Kmita (former players for West Ham United and Tottenham Hotspur) will be coaches.

From the 28 women, a team of 14 will be chosen to prepare for a trial match against a top women’s football team, which will be attended by scouts from teams such as Chelsea, Barcelona, Arsenal, Lyon, and the Orlando Pride.

The series forms part of BT’s commitment, as part of its long-term partnerships with each of the four UK “Home Nations” Football Associations, to inspire a new generation of girls and women to participate in football, on and off the pitch.

Jamie Hindhaugh, chief operating officer, BT Sport, said: “BT Sport is proud to be involved with a project which builds on BT’s extensive work with the four UK Home Nations to create a legacy across women’s football.”

Danny Fenton, CEO of Zig Zag Productions said: “It’s long been our ambition to produce a competition reality series based around women’s football. The game has exploded in popularity and together with Insight TV and BT Sport we aim to create a show that will help to inspire the next generation of talent in the women’s game. We are currently securing talent for the show, both as mentors and contestants.”

Produced by Zig Zag Productions, Ultimate Goal will be shot in 4K UHD HDR on location at the FA’s St. George’s Park National Football Centre.

(Image L-R Rachel Brown Finnis, Eniola Aluko, Mollie Kmita, Rosie Kmita)

Jon Creamer