BritBox management team has now been finalised ahead of the upcoming launch of the SVOD service.

As previously announced, the BritBox management team is led by Reemah Sakaan who has expanded her BritBox US & CA role to become Group Director SVOD- ITV and is responsible for leading the UK launch.

She reports to Kevin Lygo, ITV’s Director of Television, who has overall commissioning responsibility for BritBox. Sakaan is joined by Amy Jones, who previously worked across co-productions and acquisitions at Amazon Prime Video and is overseeing commissions, acquisition and scheduling for the streamer.

Amy Townsend, previously Marketing Director at NOW TV, has joined the team as Director of Consumer Marketing and Head of Product Lee Marshall who previously led product for ITV Hub is responsible for the new service’s product build. Steve Waterman, also formerly from NOW TV, has taken the helm as Head of Research, Insight & Data, while ITV technology stalwart Thomas Thomas heads up Technology and Operations.

Tom Price is Director of Commercial and Financial Planning, bringing experience from the creation of BritBox US and as a Director of Cirkus, and Neill Torbit, former Lead Creative at Sky, completes the group as Creative Lead.

Reemah Sakaan commented “With a talented team of subscription, streaming and digital experts alongside the best of ITV and BBC’s content expertise, we are looking forward to delivering the breakthrough launch of BritBox over the coming months; it truly is a service that brings the best of British creativity together.”

Staff Reporter

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