Brighton Zoo appoints Sawyer as creative director

Brighton Zoo, the sister to animation studio Blue Zoo, has appointed George Sawyer as Creative Director, signalling the studio’s ambition in digital-first content, multiplatform storytelling, and a widened reach beyond kids to young adult audiences.

George Sawyer’s credits include Horrible Histories and The Brilliant World of Tom Gates. He has developed projects for broadcasters, studios and major global brands, working across scripted comedy, children’s television, and digital content.

Since its launch in 2023 as a joint venture between Blue Zoo and Plug-in Media, Brighton Zoo has delivered two series of Supertato for CBeebies, interactive games for BBC Bitesize and the Tate Gallery, and branded entertainment for companies including Tonies, Radio Flyer and Fugglers. Their episodic and shorts content for toy brand Fugglers has generated over 20 million views on YouTube and TikTok, with an average TikTok engagement rate of 11.68%.

Juliet Tzabar, Managing Director of Brighton Zoo, said: “We’re really excited to be bringing George formally into the fold, following our recent collaboration on the Fugglers YouTube content. His appointment allows us to move with greater creative ambition on all fronts. George will lead on our digital-first social video and interactive productions, spearhead our cross-platform development slate, and push into content for older audiences. This is Brighton Zoo growing into its next chapter.”

George Sawyer added: “I love telling stories, and I’m always looking for new and interesting ways to do that. What stood out to me about Brighton Zoo is its innovative, collaborative approach and a true instinct to develop ideas that work across multiple platforms. I want to deliver stories from a diverse range of voices that extend beyond traditional TV. I’m really excited to get started with Juliet and the team.”