Steven Croston, former head of visual media at BP, has launched HerioVisual, a full-service corporate visual media agency offering strategic consultancy to corporate communicators, still and moving image production and visual asset management.

Croston said: ‘In two decades as head of film and video for one of the world’s largest corporations I’ve been privileged to work with hundreds of creatives, crew and media specialists. Many were good, but the best just dazzle. They crackle with creativity and exude assured professionalism born out of years of practical experience. Having assembled a virtual team of the best through demonstrable track records working with some of the biggest brands and partners in the world, I know that whatever our clients commission will deliver flawlessly. HerioVisual brings together their passion, creative energy and priceless on-the-job knowledge into one virtual team.’

HerioVisual will be a production agency and also cover the full range of visual media activity for a client helping to develop corporate visual media strategy and translating communications objectives into  briefs as well as managing their existing media assets.

HerioVisual is a virtual agency with no physical office building. Its production procedures combine location shooting, virtual editing, post-production, and client viewings. The mainly home-based team collaborate on-line.  Croston continues, ‘If the pandemic has taught us anything it’s that film production teams don’t need to be physically co-located. We’ve adapted and reinvented our processes to bring surprising efficiency gains and reduced production costs with negligible trade-off’.

Jon Creamer