Formula 1: Drive-to-Survive production company, Box To Box Films, has received a “significant” minority investment from Bruin Capital.

Founded in 2016 by Academy Award-winning producer James Gay-Rees and Emmy-winning producer Paul Martin, Box To Box has become renowned for its international hit series “Formula 1: Drive-to-Survive. Box To Box has produced multiple hit series in the sports space including Break Point, Unchained and Make or Break.

The new Bruin investment will be used to help the company expand into self-financed projects as well as new areas including digital, branded and scripted while also “exploring strategic M&A.”

Box To Box will continue to be led by Gay-Rees, Martin and company MD Samantha Lawrence, who will look to expand the senior management teams in LA and London.

“Box To Box is ready to take the next step in realizing its huge potential to become the definitive sports entertainment company globally while continuing to produce best-in-class non-sport content. The response to and impact of our productions has been overwhelming and the primary reason for our organic growth and momentum. To execute this next growth phase called for a partner who understood our business and brought complementary resources and track record that would excite the industry as well as creative partners. Bruin is that and more, and we’re thrilled to be working with George Pyne and the team,” said Gay-Rees and Martin.

“We can’t be more excited to support Box To Box in this booming renaissance for Intellectual Property,” said Pyne, Founder and CEO of Bruin Capital. “On top of being world-class storytellers, the team’s ability to turn insider’s access into definable business growth and meaningful value creation is why everyone in the industry is looking to work with them. Now, it’s about having the capital and flexibility to create multiple lines of sustainable growth businesses, which is where we come in. Besides being fans of their work, we see limitless potential for the company to capitalize on a gamut of opportunities with athletes, teams, leagues, federations, and brands for collaboration and business development.”

Bruin’s advisors on the deal included Simpson, Thacher & Bartlett (Legal) and Moelis & Company LLC (financial). Box To Box’s advisors on the deal included Houlihan Lokey (financial), CMS (legal) and Grant Thornton (accounting and tax).

Jon Creamer

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