BMG Production Music (BMGPM) has unveiled its rebrand.


The new brand identity includes a refreshed visual, messaging, and positioning. 


BMGPM has a new logo and graphic language, while associated concepts include: ‘the greatest tracks you’ve never heard of’ and ‘Hidden Hit Makers’. 


The Hidden Hit Makers concept was spun into an event at South by Southwest (SXSW) with Goodstock – the world’s first stock music festival styled as a regular new music event with a setlist entirely made up of production music. Attendees were not told that the setlist was entirely made up of production music until afterwards.


BMGPM put on three performing artists – MOA, Caleb Hawley and Dave Cavalier, who feature on BMGPM’s artist series label The Den – as part of a live performance setting for Goodstock. 


John Clifford, SVP Global, Sales, Marketing & Repertoire at BMG Production Music, said: “Following the brilliant stunt that was Goodstock festival at SXSW, BMGPM continues to show it believes in the power of production music with this focussed rebrand and continued championing of Hidden Hit Makers.


“As ever, we are committed to the overarching BMG values of fairness, transparency and service while adding BMGPM’s media client-oriented brand values to this mix. We provide a unique offering in this space and will continue to listen, respond and surprise – never missing a beat, like our talented network of hidden hit makers. We chart our success outside of the charts and boldly work in the shadows, ensuring that our creative industry clients remain in the limelight – we are on their team.” 


Since its worldwide launch in 2017 BMGPM has acquired AXS Production Music (France) Immediate Music (US), Big Bang & Fuzz (Australia), Deep East Music (UK), Telemusic (France) and launched custom music business ‘Altitude Custom’, bringing together BMGPM and BMG talent.


Staff Reporter

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