BMG has launched SYNC+, which it describes as a first-of-its-kind global music-for-media service for producers, studios and content creators.
The new service brings together BMG’s Commercial Sync, Production Music and Media Services divisions under one integrated team, giving clients a single point of access across recording rights, publishing rights, production music, original composition, music consultancy and wider media services.
SYNC+ is designed to make it easier for clients to “find, clear, commission and work with high-quality music and artistry across the full life of a project.”
The structure is intended to improve coordination across regions and enable greater speed, clarity and consistency across creative and licensing processes. For screen projects, it reflects the way music often develops in practice: beginning with conversations around a composer, a theme or a sonic identity, then expanding into recognisable songs, production music, trailer and promo uses, and rights strategies that can travel across territories.
Scott Doran, SVP for UK, Europe and APAC, said: “SYNC+ gives clients access to over three million songs and recordings globally, but the real evolution is in how we wrap strategy, insight and creativity around that repertoire.”
For film and television clients, the unified approach means projects combining original composition, catalogue tracks, production music and licensing support can be handled through one connected team, rather than split across separate departments throughout the creative process.
Michael Cromwell, VP of Film & Television, said: “Film and television projects rarely need just one kind of music solution. A brief can start with original composition conversations around a composer, a theme or the sonic world of a production, then move quickly into licensing recognisable songs, finding production music or clearing rights across multiple uses. We know it can be a challenge for clients to work out who to speak to across all of those areas, so SYNC+ gives them one connected team that can move with the project, making the experience simpler, faster and more collaborative, while helping guide them through the sometimes complex world of music rights.”
The model also creates more direct routes between film and television clients and BMG’s global roster of artists, songwriters, composers and producers.
Recent examples of BMG talent and repertoire in the screen space include Mick Jagger’s “Strange Game”, co-written with Daniel Pemberton as the theme song for Apple TV+’s Slow Horses, and Tom Rowlands’ BAFTA TV Craft-winning score for Mussolini: Son of the Century.
BMG’s existing global media partnerships, including Netflix, ITV Studios, Amazon Studios and Fremantle.
Jon Creamer
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