Blue Zoo Animation Studio has received B Corporation certification.
The studio was independently certified by B Lab, a non-profit organisation who awards the B Corp certification. The B Corp certification verifies companies who are working to improve the lives of staff as well as industries as a whole. The certification process involves over 170 metrics to improve the lives of its workers, customers, suppliers, and the local community.
As part of B Corp’s focus on environmental impact, the studio has pledged to reduce its total emissions by 21% for 2023 and by 42% for 2028 in order to meet the goals set by the Paris Agreement. Blue Zoo’s roadmap to this objective includes continuous measurement and reduction of electricity usage, business travel, non-ethical purchasing, water usage, and waste disposal.
The studio is also involved in supporting diversity and inclusion programmes, including working with ACCESS:VFX, ScreenSkills, and NextGen Skills Academy; running initiatives such as the Young Animator of the Year competition, which works to discover and champion new animation talent from all backgrounds.
Co-founder Tom Box said: “We’re hugely proud to be the world’s first major animation studio to be B Corp Certified! We see this as a pioneering move and a step in the right direction to building a better industry.”
“We want to ensure our animations are impacting audiences in positive ways, but also make sure we’re helping shape their future world too. Just saying it on a mission statement or website is not enough. B Corp holds us to account in a transparent way, to make sure we’re actually doing it.”
Chris Turner, Executive Director of B Lab UK, says “We are delighted to welcome Blue Zoo to the B Corp community. This is a movement of companies who are committed to changing how business operates and believe business really can be a force for good. Welcoming Blue Zoo is an exciting moment because they have an opportunity to lead the way within the animation industry. We and the rest of the B Corp community are really pleased to support Blue Zoo in paving the way for a new way of doing things.”
Jon Creamer
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