The BFI has launched a new UK Global Screen Fund Data Hub.
The new resource aims to provide the independent screen sector with international VOD data as well as information on the global demand for and value of UK content.
The hub will give international audience data, including VOD consumption patterns, with the aim of assisting UK producers, distributors, sales agents and financiers “to make better-informed decisions, devise data-driven strategies and enhance the global opportunities for UK content.”
The platform will show monthly reports relating to international demand and presenting the global top 20 in-demand film, series and talent for the US, UK, France, Italy, Germany and Spain. It will also provide monthly reports relating to international viewership showing the top 20 most viewed films and series by service (Netflix and Amazon Prime Video), for UK, France, Italy, Germany and Spain.
The launch of the UK Global Screen Fund Data Hub follows the commissioning of a research project during the Fund’s pilot year, to investigate the types of market data that would be valuable to UK independent screen industries, focusing primarily on film and television.
The report, carried out by Damask Consulting, recommended the provision of data services, and, in particular, video-on-demand data.
Denitsa Yordanova, BFI Head of the UK Global Screen Fund, said: “The launch of the new UK
Global Screen Fund Data Hub allows UK screen businesses access to VOD consumption data for a number of key international markets, identified by our sector stakeholders as a key unmet industry need. It is fantastic to be working with Parrot Analytics and Digital-i on responding to this need by providing such valuable insights, both for improved knowledge sharing and to help inform decision-making.”
To access the free platform, UK users need to register for an account at www.ukgsfdatahub.org. Data will be updated on a monthly basis at the end of each month.
Jon Creamer
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