BBC Studios Production has appointed Sinead Oldnall as Head of Onscreen Talent for its Entertainment & Music department. She joins from Hungry Bear Media.

She will be tasked with capitalising on BBC Studios’ existing artist relationships as well as creating new opportunities for IP with both established and emerging new talent.

Reporting to Suzy Lamb, MD for Entertainment & Music, and working closely with the department’s Creative Directors, Sinead’s role will support the strategic priorities for content production and bolster talent-fronted programme development, in particular working with talent looking to take their careers in a different direction or genre.

She brings to BBC Studios two decades of experience in attracting high profile talent to entertainment and music shows including C4’s Stand Up To Cancer, The BRIT Awards, Would I Lie To You?, Friday Night With Jonathan Ross and the original (and rebooted) TFI Friday. At Hungry Bear Sinead oversaw talent across all commissions including Michael McIntyre’s Big Show and most recently Michael McIntyre’s The Wheel.

BBC Studios’ Entertainment and Music team produces shows including Strictly Come Dancing, Comic Relief, Glastonbury and A Question of Sport.

Suzy Lamb, Managing Director for Entertainment & Music, BBC Studios Production, commented: “Sinead is one of the most highly regarded talent executives in the industry and has enviable relationships with a wide selection of TV celebrities, music artists, agents and managers in the UK and globally. She’s an exciting addition to the Entertainment & Music business and I’m looking forward to working with Sinead on attracting a diverse range of talent to our growing slate.”

Sinead Oldnall said: “I’m so proud to have spent five fantastic years at Hungry Bear but the opportunity to join the vibrant and evolving team at BBC Studios was too good to miss. I can’t wait to get stuck in – not only to help augment their current impressive slate but to use my talent shaped expertise to deliver an array of brilliant & diverse names, breathing life into new and exciting formats.”

Stef Aleksander will continue to be the Talent Executive for Strictly Come Dancing.


Jon Creamer

Share this story

Share Televisual stories within your social media posts.
Be inclusive: is open access without the need to register.
Anyone and everyone can access this post with minimum fuss.