BBC Two has launched a full set of new idents to refresh the channel’s identity for the first time in 20 years.
Patrick Holland, Controller of BBC Two, says: "We have been working to reinvigorate BBC Two, making it the home of the most urgent documentaries, the most brilliantly crafted dramas, the most mischievous comedies, the most eye-opening history and science. The new channel branding reflects this constantly eclectic and stimulating mix of programming and I am so excited to see it help define this next stage of the channel’s evolution."
The new idents will provide the audience with a visual signifier that will complement the type of programmes on the channel and link the channel schedule together with transitions between programmes.
The idents are initially made up of 16 different animations created by a range of British and international animators. The intention is to add to these animations over time. They will include one from Aardman.
The brand refresh was the result of a partnership between the BBC’s in-house agency BBC Creative and brand agency Superunion.
The idents The idents were created through a series of collaborations between British animation talent and others from around the world. Collaborators include FutureDeluxe, Aardman, The Mill, Kenneth Robin, Ari Weinkle, David McLeod, Helmut Breineder, Conlan Normington, Kijek and Adamski, and Mainframe.
The channel is also working with a number of high-profile British artists, including sculptural installation artist David Batchelor, to create animations and further details will be announced in due course. BBC Creative Design will also be producing an ident in the near future.
Audio to accompany the animations was created by award winning British composer and sound designer Alex Baranowski. His approach was to use the same two notes which would then evolve and create an atmospheric journey through each animation.
Jon Creamer
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