BBC Worldwide has appointed Anaïs Baker as Executive Producer, Factual Entertainment, Entertainment and Formats, reporting to Tracy Forsyth, Genre Director, Factual Entertainment, Entertainment and Formats.
Baker will be charged with managing and developing the slate of new IP with BBC Worldwide’s factual entertainment and formats production partners. She will work alongside Forsyth and Sumi Connock, Creative Director, Formats.
She will also oversee returning factual entertainment format commissions for BBC Worldwide Global Channels and identify and develop titles from BBC Worldwide’s back catalogue for reinvention.
She joins from NBCUniversal International Formats. There she was responsible for international format production and development for its international studios business, managing formats including Hollywood Game Night.
Prior to NBCUniversal Baker woked in editorial roles across a range of entertainment and factual entertainment formats, including Doorstep Crime 999, Cherry Wants Answers, Strictly Come Dancing, Strictly: It Takes Two and Perfection for BBC and Fort Boyard for Zodiak, ITV and Disney.
On the appointment, Tracy Forsyth, Genre Director, Factual Entertainment, Entertainment and Formats for BBC Worldwide comments: “Anaïs’ experience in international format production, coupled with her skill in developing factual entertainment and entertainment formats for the global market will allow us to grow our portfolio of compelling formats and IP.”
Baker adds: “Whether developing new IP or overseeing local commissions, it all starts with great content and BBC Worldwide’s portfolio is world class. I’m excited to work with Tracy and the team to build on it further, delivering a pipeline of original, diverse formats with strong international appeal.”
She joins BBC Worldwide in March.
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