BBC Studios has partnered with visual inspiration platform, Pinterest, to develop new short form fact ent content from Pinterest users.

The partnership saw creators Emma Downer and Seun Ogunsola commissioned to make original video content.

Funded by Pinterest, the creators received commissions for a shortform series (6 x 2 minutes each) as well as bespoke training and development from BBC Studios TalentWorks, including presenter training sessions, networking opportunities and mentorship. The content was produced in partnership with the BBC Studios’ Factual Entertainment production team based in Bristol.

Senior Development Producer of BBC Studios TalentWorks Katrina Bell said:  “With millions of users sharing their interests and ideas there every day, Pinterest is a great platform for discovering new Factual Entertainment creators. That’s why we are delighted to have partnered with Pinterest to work with Emma and Seun on content for its new video platform and are excited to see what users think of it.”

Self-taught DIY expert Emma Downer uses her series to make an outdoor kitchen from a mix of reclaimed and new materials, teaching viewers the skills needed, and the fails to avoid. Meanwhile stylist Seun Ogunsola’s series is inspired by both high-end designers and everyday influences, teaching viewers how to create an affordable capsule wardrobe using upcycled pieces of clothing.

Hannah Ngakane, Content Partnerships Lead at Pinterest said: “As the home of inspiring content, millions of people come to Pinterest every day, looking for ideas that they can take action on – to bring their dreams to reality. It’s been brilliant to partner with BBC Studios TalentWorks to host workshops that help upskill our top creators and enhance their storytelling, and to then see their pitches brought to life through fresh content on Pinterest.”

Juliet Rice, Creative Director of Factual Entertainment, BBC Studios, Bristol, said: “It has been a complete delight to partner with BBC Studios TalentWorks and Pinterest on this project. Seun and Emma are really impressive creators and it was wonderful to collaborate with them and have the opportunity to share our experience and learn from theirs.”

Focused on identifying and developing emerging talent, BBC Studios TalentWorks offers help for emerging talent including training opportunities, development funding and commissioning content. In 2022, it announced a development, production and distribution deal with Joe Sugg’s new production company, Final Straw Productions. BBC Studios TalentWorks also runs a Creator Residency programme which offers paid placements with BBC Studios Productions Units, Production Labels and Invested Indies.


Jon Creamer

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