Banijay UK label, Electric Robin, has appointed Vinny Basra as Head of Television and upped Head of Branded Entertainment, Chris Jones, to Creative Director.
Electric Robin has a history of working with brands and AFP partners, and has recently moved into longer form with shows including Niall Horan’s Homecoming: The Road to Mullingar with Lews Capaldi (Prime Video) and Game on Grandparents (CBBC), the company is expanding its senior team to push into long form original IP.
As Creative Director, Jones will lead creative ideas for broadcasters, streamers and brands.
In the newly created role of Head of Television, Basra will be responsible for furthering Electric Robin’s recent successes with original IP across non-branded. He will work closely with Head of Partnerships, Adam Kaczmarski, as well as have a focus on traditional commissions.
Electric Robin MDs, Ross Brandon & Kevin Batchelor, said: “Both of these new appointments are really exciting for Electric Robin. Chris brings a creative mind that melds both innovation and strategy and Vinny approaches his work with a point of view that enhances our way of making programmes. We want to build on our low-cost, high-quality programme making, giving Chris and Vinny the ideal tools needed for success.”
Vinny Basra added: “I’m thrilled to join Electric Robin; they’re brimming with creative energy with an impressive track record of delivering exceptional content. As a senior member of the team from an ethnic diverse background I’m excited to be part of a company that values diversity and inclusivity, and I look forward to contributing to their continued success.”
Chris Jones said: “Eight years ago I joined Electric Robin to make innovative, visually arresting content that would tell compelling stories. We’ve done just that with some of the biggest global brands, streamers and UK broadcasters. I’m excited for this new position and look forward to creating more belters with the team – bring on 2023 and beyond.”
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