Based in Los Angeles, the appointment follows the close of the merger between Banijay Entertainment and All3Media, and the subsequent integration of both entities’ distribution businesses under the Banijay Rights umbrella.

Continuing to oversee distribution activities outside EMEA, Creasey’s regional team will have outposts in Los Angeles, Miami, Sydney, Mumbai, with the former All3Media International offices in Singapore and New York consolidating into these cities “to ensure complementary alignment with Banijay Entertainment’s broader production footprint.”

Creasey first joined the group in 2006 as Director of Sales, Distribution, Endemol Shine International. Reporting directly to Banijay Rights’ CEO, Cathy Payne, he will lead sales, acquisitions and co-productions for a cross-section of territories, while spearheading the strategic roll-out of the newly combined global catalogue outside EMEA.

Cathy Payne, CEO, Banijay Rights comments: “Banijay Entertainment was built on talent and content, and that DNA runs through our distribution business. From the outset, it has been essential my team works closely with the outstanding creatives and clients we partner with around the world, which is why we have always anchored them in complementary cities. As our catalogue grows and our slate of new IP strengthens, we continue to reinforce our premium global offering, and I have every confidence Matt, with his expansive experience and network, is ideally placed to continue to drive growth outside EMEA in this exciting new chapter.”