Banijay has rebranded following the completion of its acquisition of Endemol Shine Group.
Confirming the new group and its operations will be entitled “Banijay”, the business is rolling out new logos, an iconic B, a fresh colour palette and an overhauled website, reflecting its “scaled-up” offering.
The business now has a global footprint spanning 22 territories, 120+ production companies and a catalogue comprising over 88,000 hours.
Marco Bassetti, Chief Executive Officer, Banijay comments: “The acquisition of Endemol Shine Group marks a major gear shift for our business and that had to be represented in our branding. We now have unrivalled global reach, an abundance of high-quality, multi-genre titles, and some of the best creative entrepreneurs in the world. Celebrating our values, the significant breadth of our new offering and our continued investment in innovative IP, the simple, yet effective branding, provides standout alongside versatility, and we hope in years to come, our B will act as a beacon for ground-breaking storymaking and a stamp of excellence.”
The majority of its production labels will retain their original identities with a nod to the B, including those carrying Endemol Shine in their name. Banijay Rights continues to lead distribution activities, while all territory-level holding companies will switch to Banijay.
Banijay’s re-brand was imagined and executed by Moving Brands, with website design and build handled by Alchemy Digital.
Jon Creamer
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