Banijay Kids & Family, the producer behind shows such as Totally Spies! and Mr Bean: The Animated Series, is partnering with YouTube revenue experts, The Polar Bears, to boost the commercial performance of its digital network.

The partnership will see Banijay Kids & Family leverage The Polar Bears’ expertise, to grow and unlock new revenue streams across its digital channel network, via paid media, advertising sales, sponsorship, branded content and ad funded programming.

Dan Lewsey, Global Head of Digital, Banijay Kids & Family says: “With an extensive catalogue of globally loved brands, we are reaching huge audiences every day through our digital network. Innovating and adapting to an ever-changing market is at the heart of what we do, and by working with The Polar Bears, we can optimise monetisation of these views and deliver an additional, healthy revenue stream.”

Elliot Baum, Founder, The Polar Bears add: “The Banijay Kids & Family’s award-winning catalogue is an enticing proposition for advertisers looking for innovation and safe, premium environments on YouTube. The broadcast presence and global scale; will give brand partners the confidence to create unique digital activations on YouTube. We’re excited to work with these brands and help shape the Banijay Kids & Family digital commercial solutions for the future.”

Banijay Kids & Family, the specialist production and distribution arm of Banijay, has a portfolio of shows that generate 75 million global monthly digital views with the likes of Lolirock, Mister Maker and Totally Spies!.

Banijay Kids & Family partners with leading broadcasters and platforms to producing a broad range of shows for kids and families. Notable credits include Zodiak Kids & Family France’s global franchise Totally Spies! which will be returning to screens with a rebooted series from 2024; the iconic Mr Bean: The Animated Series from Tiger Aspect Kids & Family; and the classic brand Topo Gigio which has been reimagined by Banijay’s Movimenti Production.

Pippa Considine

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