Banijay has unveiled its AI Creative Fund, which “aims to fuel and supercharge people and teams to create formats which push the boundaries of creativity using Artificial Intelligence and technology.”
The new AI Creative Fund is for “visionaries” within Banijay who are developing ideas using tech, and those that are keen to explore the possibilities in the world of AI. Successful ideas will receive development funding via Banijay’s Creative Fund.
James Townley, Chief Content Officer, Development at Banijay says “We’re extremely passionate about innovation, and this latest AI Creative Fund will empower our producers across the footprint to create new formats which embrace tech, whether that be central to the show, or redefining the production process. We’re in a new era of technology and innovation, and while human creativity will always prevail, it’s important to work alongside the tools which are available to contribute to the future of ground-breaking entertainment.”
This new AI initiative is a group level investment which complements the Banijay Creative Fund, which to date has already supported the evolution of original travelling formats, Blow Up (Endemol Shine Nederland), Love Triangle (Endemol Shine Australia), The 50 (Banijay Productions France), Save the Date (Endemol Shine Finland and and Endemol Shine Israel), Starstruck (Remarkable), among others.
Jon Creamer
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