Banijay has signed an exclusive global development deal with Dutch creator and producer, Marc Pos, through his independent label MPLab.

The partnership, signed with the creator of hit format The Traitors, is concentrated on driving the development of new entertainment formats.

Pos, via his label MPLab – a collective of creatives including format developer, Kirsten Jan van Nieuwenhuijzen, who is exclusively affiliated with the company – will now team with Banijay’s Chief Content Officer, Development, James Townley, to devise original non-scripted formats with “broad international appeal.” As part of the partnership, the rights to all IP created will sit with the leading global group and be available to its growing portfolio of production labels, and distribution engine Banijay Rights.

James Townley, Chief Content Officer, Development, Banijay: “Marc’s creative talents are irrefutable, and we feel fortunate to be welcoming him to the Banijay fold. The deserved success of The Traitors has enthralled the industry and illustrated, with our own recent travelling hits Good Luck Guys, The Summit and The Fifty, that good shows are still able to draw global audiences. As K7’s ‘Distributor of the Year’, we feel we’re the perfect partner for MPLab’s ambitions, and look forward to collaborating on original IP that influences the cultural zeitgeist.”

Marc Pos, Founder, MPLab: “Banijay is the home of the superbrand. With a vast production network and leading distribution unit, it is the perfect testing ground for new formats, and in partnering with James and the group’s producers globally, I look forward to exploring, and rolling out, an ambitious development slate internationally.  Here’s to creating the next ‘ones to watch’.”

Pos is also known for directing season one in of Banijay’s Big Brother in the Netherlands; Prinsengrachtconcert (a classical festival on Amsterdam’s canals); Maestro; and the Popsecret concerts with Robbie Williams and Alicia Keys. Additionally, he worked on 2021’s Eurovision Song Contest, and enjoyed success through his ad agency Brand New Telly and event company, Kingcanary. His credits outside TV include award-winning Nike campaign, Nike Panna Knockout, and theatre show Resilience,which premiered in 2023.

Jon Creamer

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